Marketing Your Home
Selling Your Home
You’re ready to sell your property. And, while you’re looking forward to seeing the word “SOLD” posted from the curb, you know there’s a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who’ll join you in the process.
Exceeding Your Expectations
You deserve much more than a sign in the yard, fliers in a box and an occasional viewing. You deserve an agent who will be at your side from beginning to end, ensuring that your property sells smoothly and you get the most money possible from the sale. You deserve a Keller Williams agent to:
Many homeowners don’t know what staging is or how valuable it is when selling a house. If you use a professional stager, be sure to express the importance of this preparation.
Many property photos are awful. In fact, there is a website devoted to showcasing bad real estate photography. If you use a professional photographer, be sure to let the homeowner know. In fact, you may want to link to photos from your past listings.
Do you create virtual tours to give prospective buyers a feel for the house before setting a viewing appointment? Share this and even link to examples of your virtual tours.
Not every agent take the time to hold open houses. If you do, make sure you let the potential client know.
Where on the internet do your listings appear? Trulia? Realtor.com? Maybe your part of a national brand with high traffic websites? Homeowners what to see that the agent they hire can harness the power of the web.
Do you use email campaigns as a marketing channel. Maybe you use a service like MailChimp to blast to all of your past clients or others in your sphere of influence? Share the size of your email list and campaign frequency with the homeowner.
Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, they still impress homeowners. Do you or your broker post homes in the local paper? How about distributing listing flyers through the homeowner’s neighborhood?
This is a given for most agents, but it still needs to be stated and even explained. What is the Multiple Listing Service? Why does it help sell a property quickly?
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